M.A Advertising and Marketing Management is a Post-Graduate Mass Communication course. The Advertising & Marketing Management course focuses on the key relationship between enterprises and customers, assisting in the development of a deeper grasp of how to create more convincing communications.
During the academic session, the students can choose from a wide range of dynamic specializations offered by Advertising and Public Relations. This helps the candidate to master a particular field with proper basic theoretical knowledge, as well as advanced concepts.
The Advertising and Marketing Mgmt. - AMM industry focuses on the relationship between a product/service and the public. It involves influencing the public’s perception of a product through the use of media, advertisements, and campaigns. After the course, you will get jobs including Media Directors, Copy Writers, Product Promoters, and Graphic Designers. This industry is a sub-sector of the Professional & Business Services industry.
M.A Advertising and Marketing Management Highlights
Course Name |
M.A Advertising and Marketing Management |
Examination Type |
Semester System |
Course Level |
P.G Diploma i 1 Year M.A 2 Years |
Eligibility |
Varies with Course |
Admission Process |
Counseling after qualification of relevant entrance examination |
Top Recruiters |
Indian Express, Max New York Life, NDTV Network, Hindustan Times Group of Publication, AIR, BBC, India Today Group, CNBC, etc |
Top Career Scopes |
Advertising Media Planners, PR Executive, Content Developers, Marketing and Advertising Communication Specialist, Public Relation Specialist, Media Relation Officer, etc |
Eligibility Criteria for M.A Advertising and Marketing Management
1. Some courses offered by the best institutes of public relations in India cover both advertising and PR fundamentals. You can join the best institutes and take a diploma or degree course covering both PR and advertising.
2. Candidates can identify their interests, you can take a specialization course.
3. To take a graduate course, you need to pass 12th in any stream. For diploma courses, you can join any of the best PR or advertising institutes after the 10th.
4. Students should have completed their 10+2 in any discipline from a recognized board.
5. The minimum score in 10+2 should be 50% or above.
Admission Process
1. Colleges publish admission notices on their website from June when most Indian universities would have finished degree exams.
2. Candidate to apply for each college, as each college considers each mark the cut-off mark.
3. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.
4. Some colleges require a minimum of 50% aggregate in the qualifying examination.
5. Candidates who qualify for the test are called for an interview before the final seat allotment.
6. Documents like mark sheets, photographs, signatures and transfer certificates must be scanned and uploaded online to the portal.
7. All documents must be in a specific format and size only to be accepted.
8. Various Entrance Exams such as CUCET, PAT, State University, Central University etc are conducted to enrol students for courses.
Career in M.A Advertising and Marketing Management
Most professional and managerial positions in advertising and public relations services require a bachelor’s degree, with broad liberal arts exposure. Experienced applicants who possess a master’s degree may fill research positions.
Public relations is cultivating a strong and positive relationship with customers, employees, media people, and corporate and social officials. The salary & perks and career progressions are very good in advertising & public relations. Even if someone has to start as low as Rs. 8,000 per month at the entry-level stage, s/he can draw a monthly salary of Rs. 30,000 per month.
Some of the career options in M.A Advertising and Marketing Management are can take any of the below-mentioned jobs:
PR manager
Copywriter
Social media marketer/ manager
Employee relationship manager
Production team member
Creative team member
Media or community relationship manager
Journalist
Copywriter
Publicist Advertiser
Marketing manager
Art director
Job Profile |
Average Salary Per Annum |
Advertising Media Planners |
3 - 4 lakhs |
PR Executive |
5 - 6 lakhs |
Content Developers |
2 - 3 lakhs |
Marketing and Advertising Communication Specialist |
5 - 6 lakhs |
Public Relation Specialist |
4 -5 lakhs |
Media Relation Officer |
2.5 - 4 lakhs |
Semester I |
Semester II |
Science of human communication |
Principles and practices of public relations |
Mass communication process |
Principles and practices of management |
Origin and growth of indian media |
Advertising management |
Media language structure, style and translation |
Communication for development |
Basic computer application |
Multimedia and desktop publishing |
Semester III |
Semester IV |
Advanced advertising and brand management |
Mass media, ethics and laws |
Tools and techniques of PR |
Media planning |
Consumer behaviour |
Specialized copywriting |
Introduction to marketing management |
Corporate and business communication |
Communication research |
Web advertising and e-PR |